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SES And Post-SES Intensive Workshops In Chicago

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What they say is true. Search is such a highly granular, customized, long tail type industry, there’s an awful lot to talk about. I had about an hour to give a talk on Friday (interesting group – a college class learning about SEM – update shortly), and still felt myself running out of time. In a world where you now have whole college courses (the few, the proud) devoted to nothing but search marketing, it’s little wonder that I run out of time way before I run out of material.

If you’re planning to be in Chicago in early December, that problem is now solved!

For that highly personalized, totally granular type of workshop experience, I’m looking forward to digging in on Friday, Dec. 8 with a full day workshop on Paid Search Advertising, put on by Incisive Media the day after Search Engine Strategies. If you need a really detailed course on paid search, one that has time to answer some of your specific questions and address your business challenges, consider signing up for this course. My colleague, Mona Elesseily (a.ka. That Yahoo Search Marketing Expert), will be speaking for a portion of the afternoon program as well. For best results, come prepared with questions or even consider emailing us questions or mini business background case studies in advance. Spaces are limited – act ASAP.

Also, check out the program for Day 1 (Monday, Dec. 4) of Search Engine Strategies Chicago, as Mona and I will be speaking here, on “Ad Program Strategies” and “Ads in a Quality Score World,” respectively.

See you in Chicago!

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Andrew Goodman is Principal of Page Zero Media, a marketing consultancy which focuses on maximizing clients’ paid search marketing campaigns.

In 1999 Andrew co-founded Traffick.com, an acclaimed “guide to portals” which foresaw the rise of trends such as paid search and semantic analysis.

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