Separate Blogs to Appeal to Niche Audiences

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Need more traffic for very specific niche keywords. One way to appeal to a very niche audience is to set up a separate blog apart from your main company site or blog. 

If you go super niche and update the blog (or pay someone else to update it regularly) you can target very niche demographics and it will be easier to attract links from other on topic sites that wouldn’t have linked to your commercial website. This is especially valuable if the marketing messages don’t entirely overlap on your commercial site and the niche blog.

By promoting a niche blog you can get very targeted traffic to flow through it and then direct an interested percentage by pre-qualifying them with an excellent CTA to either your commercial site or other commercial sections of your specialized blog (e.g. a lead capture.)

It takes a bit of strategizing, but if done correctly you can end up with a nice amount of traffic and leads that the original company site would have missed. This is because the overly commercial site might not have had the marketing required to attract on-topic niche links, which are absolutely necessary for search engine rankings.

Separate Blogs to Appeal to Niche Audiences
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