SEO Tools To Get Things Done

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In the session "SEO Tools" the panel discussed a variety of tools that can be used for site optimization.

(Coverage of SES Chicago continues at WebProNews Videos.  Keep an eye on WebProNews for more notes and videos from the event this week.)

Bob Briski, Software Marketing Consultant, Raybeam, recommended the following tools:

Yahoo! Pipes

Google Analytics

Yahoo Site Explorer

Briski said "You don’t need a developer, you can do it all yourself." Integrate search analytics, simplify your life-and make money.

Horst Joepen, CEO, Searchmetrics, said a good SEO job needs the following:




Buzz – links

A minimum of 10 different tools to gather data and control effectiveness

Joepen says you must know what is screwed up on a site from a search engine’s view.

Data you must have:

Page Rank


Number of indexed pages

Keyword rankings

Keyword phrase/popularity

Google Analytics will simplify SEO. You need integrated SEO tools.

Bruce Clay, President, Bruce Clay, Inc., talked about SEO tools for SEO marketers in 2009.

What Clay sees in 2009:
2009 will bring behavior based search impact

SEO Tools To Get Things Done

2009 will bring intent-based search impact

2009 will bring local search impact

2009 will bring universal search impact

2009 will mean Ranking is dead

His tools: Browser Toolbar

It’s free works in IE and Firefox

Reports statistics about pages in search results

Performs searches beyond 1 engine

Clay said, " The difference between data and wisdom is what you can apply to your business and make it work for you."

SEO Tools To Get Things Done
Top Rated White Papers and Resources
  • http://www.connaxis.com rdeer

    What is the most accurate way to figure out backlinks? I dont find google toolbar that helpful? Is there a specific program that anyone uses?

    • http://click2connect.com Traderruss

      I use google search for backlink tracking by entering
      link: click2connect.com
      for example for my local search site. Just substitute your own url in the search box and perform the search.

    • http://www.amstore-memory.co.uk/services/custom-design.html custom usb

      Personally I always use the linkdomain command using yahoo.com

      This always seems to give a realistic figure for the number of backlinks going to the domain in total. To use, type in linkdomain:www.yoursite.com into the yahoo search area.

  • http://www.RygestopGuiden.dk Rygeafv

    The Yahoo Pipes looks very cool

  • http://www.professionalseo.com/seo-tools SEO Tools

    If anyone is interested we have a page for seo tools, feel free to write us if you want yours listed there. Regards-

  • http://www.doggybehave.com Sam Nichols

    There are a few good SEO tools that can get things done and quickly, google tool bar isnt the most correct and useful to track and figure out back lines

  • http://www.seosean.com Sri Services

    Yahoo pipes looks cool but I’m not sure I’m getting how it’s an SEO tooll – I mean I can see how an app could be devloped but the pipes by it’s self.

  • Guest

    How can pipes be useful to blogs?

  • http://www.greepit.com Sarfraz

    Yahoo pipes looks good!



  • http://www.scottrobertsweb.com Scott Roberts

    Here’s the link to the free, excellent SEO tools that Bruce provides:

  • http://www.professional-mover.co.uk Professional-Mover London


    See my page on google… What you think about my seo work

  • http://www.indiaseoconsultants.com SEO Consultants India

    This post talks more on what is required for SEO (As in skills and brain) than tools.

  • http://www.packagedhosting.com Packaged Hosting

    Aside from your own brain and efforts I like the following SEO Tools;

    Google Analytics
    Google’s Webmaster Tools
    Google’s External AdWords Keyword Tool
    Google Insights
    Web CEO
    SEOQuake Add-on for Firefox
    Engaging in related Forums and Communities

  • http://www.pageviews.com Az SEO

    I am very interested in hearing if anyone has used Yahoo Pipes to create a mashup of Google analytics, blog posts, links, articles etc.

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