SEO Tips for Your Blog

    January 8, 2007

Blogging can be an effective tool when it comes to building a brand, establishing company credibility, and promoting new products and services. Creating a blog, however, is merely not enough. The content needs to be optimized in such a way that the major search engines can easily index it.

Of course, those who subscribe to the Calacanis mindset may feel that SEO is nothing more than smoke and mirrors peddled by greasy-palmed charlatans looking to make a quick buck at the expense of both small and enterprise level business owners.

The more extensive practices of search engine optimization could be debated ad nauseum, but there are some basic elements to consider when it comes to launching a new blog.

There’s a great blog post over at Scribbit that outlines 10 ways in which bloggers can optimize their blogs to make the most of search engines. I won’t go over each point individually, but there are a couple of key elements that I think are of special significance.

Make sure the search engines spiders are crawling your blog, or in other words, submit your blog’s URL to Google by going to Google’s submission page. Go to Yahoo’s submission page and MSN, and do the same thing (AOL is powered by Google and therefore if you’re read by Google you’ll be read by AOL). Everything I’ve read says that submitting to any other search engines is unnecessary. There are sights out there such as Submit Enginez that claim to allow you to submit to twenty or more search engines at once but I don’t know if they are effective or necessary.

I know, I know… this all seems rudimentary. However, you would be surprised to know just how few people actually take a look at the submission guidelines before venturing headlong into the blogosphere. To me, it seems like starting the Boston Marathon without having any idea how the course is laid out. Sure, you can follow the pack the whole time, but you’re always going to have to take a backseat to someone to know which way to go.

Beware of using–for lack of a better word and to refrain from breaking this rule myself–dirty words or phrases. If you use certain words in your posts or titles, however innocently, the search engines make no differentiation and will catalogue you accordingly.

Now this may be fine with you, but then again you may not want visitors looking for questionable content, especially if you have pictures of your children and family posted. Because I discuss my life so openly I try to avoid using words that would bring unwanted visitors and so far my Google analytics tell me the most colorful search I’ve had is “my husband wears my pajamas.” I’d like to keep it that way.

Blogging is such an informal communication platform, that sometimes it becomes easy to slip into language and style that could tag a blog as carrying questionable content. Now, I’m not suggesting that blog shouldn’t be risqu, in fact I believe one of the merits of a great blog is the ability to toe the line between what is appropriate and what is not.

However, the line must be toed very carefully in order to keep those inbound page views within the confines of your target audience.

I would highly suggest checking out the rest of the blog post. There’s some great information about keyword management that you won’t want to miss. Until next time, happy blogging!

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Joe is a staff writer for WebProNews. Visit WebProNews for the latest ebusiness news.