SEMPO Setting Second Search Spending Survey

    November 2, 2005
    WebProNews Staff

The non-profit Search Engine Marketing Professional Organization will launch its 2nd annual survey of North American corporate SEM spending on November 3rd.

SEMPO will contract with professionals from Radar Research to conduct and analyze the survey, the organization announced today. Working with SEMPO will be former JupiterResearch analysts Marissa Gluck and Aram Sinnreich, who founded Radar.

They hope to duplicate the success of last year’s effort, which saw a number of search marketing insights emerge from the study. The organization’s president commented on the new survey in a statement:

“Our second annual survey will provide a big-picture view of current search engine marketing activity and spending as well as planned spending in 2006,” according to Dana Todd, SEMPO President. “As witnessed last year, we expect that the survey will also document emerging trends and market influences, given the evolution and range of search marketing activities. We hope to collect the largest data group yet, among a broad distribution of marketing professionals.”

SEMPO picked up a significant sponsor this year. Microsoft’s MSN became a platinum sponsor, and joins Google, Yahoo, and Verizon Superpages in supporting the SEMPO mission. For Microsoft, the support comes as the company prepares to take on Yahoo and Google in the search advertising market.

David Utter is a staff writer for WebProNews covering technology and business. Email him here.