SEMPO Expands Resources

ClickZ reports on SEMPO’s efforts to better help in-house search engine marketers get the resources and respect they deserve.

SEMPO’s initial steps in improving services for in-house marketers include the creation of an invitation-only online discussion board where in-house members can trade information and ideas. It also hosted the first of many planned in-person events for in-house marketers at Search Engine Strategies in San Jose in August. Turnout for that event surpassed 60 people, many representing Fortune 500 brands…

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Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.