SEMPhonic – New White paper on Functionalism

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SEMPhonic has recently released a whitepaper on Functionalism. It basically gives everyone a new paradigm to look at when analyzing websites and determining the metrics that matter.

President of SEMPhonic, Gary Angel gave me a sneak preview of this white paper and I was very fascinated by the new ideas presented before me.

KPIs at times, are way too high level and totally site oriented but by drilling down deeper by going to the page level will give Analysts that much more insight on how to make educated business decisions. What they present in the paper will really make good Analysts begin to use this approach in order to establish the importance of each page.


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Manoj has been working in the search engine marketing industry since 2002. He started out as a software developer but now provides in-depth web site analysis using web analytics.


Manoj is also the author of Web Analytics World. Web Analytics is an essential component in developing a successful
online campaign. Help convert visitors into customers by understanding

SEMPhonic – New White paper on Functionalism
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About Manoj Jasra
Manoj Jasra is an online marketing veteran of almost 10 years who specializes in analytics, social/search strategy and mobile marketing. Manoj is currently a Sr. Strategist at one of Canada's largest Telecommunications Companies, Shaw Communications Inc., where he leads Social Media, SEO, PPC and Web Analytics strategies. Manoj first started in the search marketing industry with Enquiro Search Solutions, where he spearheaded web analytics, SEO Training and the development of cutting edge search marketing solutions for clients.

Manoj is a Professional Speaker having participated at events such as Emetrics, Web Analytics Xchange, WebTrends' Engage, Internet Marketing Conference, Social Media Innovation Summit and Search Engine Strategies. He authors Web Analytics World (a top 100 Online Marketing Blog) and consults through his firm Jasra Inc. WebProNews Writer
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