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SEM Pros Earn Well, But Experience Is Required

Want six figures? You need 5 to 7 years of experience

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Looking for a six-figure gig managing search marketing for a business? You will have to pick up a few years of experience before seeing a salary in that range.
SEM Pros Earn Well, But Experience Is Required

The Search Engine Marketing Professional Organization (SEMPO) published its first survey of in-house SEM compensation. They found healthy salaries for SEM pros, but the six-figure salaries ranging from $100,000 to $200,000 remain out of reach for newbies.

WebProNews chatted with Duane Forrester, co-chair of SEMPO

SEM Pros Earn Well, But Experience Is Required
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  • http://www.getsearchable.com Amy Balliett

    This is a great post! I have found that in the SEM world, it can sometimes be hard to prove the worth of SEO to a company just realizing their need for an in-house SEM. A lot of companies are still trying to understand the competitive salary range of SEM and this study is a great way to help fill in the missing details. In my consulting experience, I have found that more and more companies would prefer to build an in-house SEO team out of their current employees while utilizing the skills of their SEO consultant to help train these individuals. Through this, they can begin transferring their SEM duties from the consultant to these employees, and pay at a salary below market. Though this is helpful to their pocketbook, SEO is not something to be learned overnight, and true experience is worth the price tag your study suggests.

    Thanks for the post!
    Amy