Selling Pixels is Catching On

    January 12, 2006

The Million Dollar Home Page was a great idea. As I mentioned before, I assumed it was a great idea once and couldn’t be duplicated. Then, along comes Pixels That Rock.

Okay, so maybe you can use this concept to sell space to niche marketers. Now it turns out you can give the pixels away, too. “Send a Message for Arik” employs exactly the same concept-making pixels available to those who want to get the word out through this site-but instead of pitching a product or service or band or record label, those acquiring pixels here are sending messages of hope and prayer to Israeli Prime Minister Ariel Sharon.

The website contain more then 10,000 squares and enables an expression platform to pass further on messages between surfers all over the world. Any surfer have the opportunity to express himself and send a message to prime minister, Ariel Sharon, because of his serious medical condition.

I’m convinced. We’ll see a lot more of these pixel-acquisition sites. Another one of those ideas I kick myself for not having thought of first.

Shel Holtz is principal of Holtz Communication + Technology which focuses on helping organizations apply online communication capabilities to their strategic organizational communications.

As a professional communicator, Shel also writes the blog a shel of my former self.