Is Coming To Town

    November 23, 2005

So it’s the day before Thanksgiving. Most people are dreaming of indulging in tryptofanic substances and watching games on the gridiron. Then on Friday, it’s off to shop like the world is ending on Saturday. Interesting stories do creep up though, like the little burg of for instance.

A small town in Idaho once known as Santa recently elected to change the name to as the name of the town, population 115 (SAAALUTE!). On Monday, the town water board voted for the name change in exchange for an unnamed amount of money from the company. The town was making this arrangement with a company specializing in online gift exchange management of the same name.

Apparently there is some question as to whether or not the water board, as the town’s only municipal board, has the authority to do something like this, but they did it.

According to a Reuter’s article, this isn’t the first time this has happened. Back in 2000, Halfway, Oregon agreed to change its name to Last week Clark, Texas became Dish, Texas (after the Dish Network).

This isn’t terribly surprising really. As more and more towns need money, they will probably start licensing out their names for large sums of money, like advertising on billboards. Even large established towns might put their “likenesses” so to speak for others to use. One might want to watch for a Google, South Dakota or a Yahoo, Alabama.

John Stith is a staff writer for WebProNews covering technology and business.