Second Life to Open in Second Life

    August 4, 2006

Big news from your favorite flavor of the month…

Second Life to Open in Second Life

Ultra-virtual “Third Life” becomes the first virtual for virtuals

Virtual fans everywhere rejoiced with the news that Second Life is creating a presence in Second Life.

“Fluffy Poostar has been asking when he can play Second Life,” noted John Smith. “Hopefully this will shut him up so we can focus on more important things, like figuring out how to get off f%^&*@g Help Island.”

Second Life creators consider this a natural brand extension.

“Third Life helps differentiate our brand and gives Second Life players even more of a good thing,” says Getta Life. “It was either this or Second Life cereal, but Mikey’s agent was being a real prick so we bailed. We also got tired of everyone announcing their presence in Second Life. This should shut the marketers up for awhile.”

You get the idea. But before a brand hops off MySpace to set up shop in Second Life, the team should ask itself two questions.

  • Is my real world experience worth recreating?
  • Will this increase customer engagement?

Make sure you do not get caught up in all the hype and simply try and pick up short-term cool points by tapping your brand into the next big thing. Due diligence is not as exciting, easy or fast, but it ensures that “if you roll, you roll big.”

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Kevin Dugan is the author of the popular Strategic Public Relations blog. Kevin is Director of Marketing Communications for FRCH Design Worldwide.

Visit Kevin’s blog: Strategic Public Relations.