Search Revenue to Reach $23 Billion by 2010
Gord Hotchkiss breaks down the recent predictions given by Piper Jaffray analyst Safa Rashtchy.
Next year, he predicts search revenues to top $10 billion, and then hit $13.5 billion in 2007, $16.2 billion in 2008, $19.8 billion in 2009 and top $23 billion in 2010.
“Safa reveals what is going to help the industry reach that lofty goal and how perceptions have changed about search marketing.
Factors of Growth
Rashtchy feels there are a number of revenue drivers fueling the growth:
- The increasing use of search by big business
- A second wave of small business just discovering search
- The international growth of search
- Discovery of the branding value of search
- The growth of contextual search, with local search perhaps poised to take over”
Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.