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Search Relevance is Dead!

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I’ve been saying for a long time that the race for “relevance” among search engines is over.

If you take the top 5 search engines, you’ll see that they all do about the same job of providing accurate search results. Instead, the race has moved on to who can launch the most features and products.

Anyway, a new study out of France confirms that Yahoo and Google are pretty much the same. The most interesting data is that, while true that most search engines are equal in relevance, they still all do a pretty poor job in satisfaction.

Google and Yahoo tied for first place, with a rating of 2.3, but the most striking result is undoubtedly the extremely low level of user satisfaction. None of the search engines even passed (2.5 out of 5)

Via Battelle.

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Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.

Search Relevance is Dead!
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