“Search Plus Your World” Indexing Content Faster?

    January 17, 2012
    Chris Crum

You know those new personalized search feature Google launched last week that everybody’s talking about? It looks like there may be another advantage to using Google+ for search. Apparently Google is showing content quicker in the personalized results than it is for non-logged in users.

Paul Allen (the unofficial Google+ stat-keeper), of FamilyLink fame, said in a Google+ update:

It took less than a minute for my latest post to Google+ to show up in logged-in, personalized search results for Google+ users.

And it took just 20 minutes for that Google+ post to be visible to non-logged in users via the main Google search results. I double checked this by using Chrome to do an incognito search.

He shared the following screen captures:

Paul Allen search results

Paul Allen search results

Vic Gundtora, Google’s Senior Vice President, Engineering shared Allen’s post, appearing to lend some increased validity to the findings.