Search Optimization For Adult Sites

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The online adult industry lures many online with promises of easy riches. During the crash one ecommerce pundit pointed to adult sites as sites that could survive. While we know that wasn’t true, it’s true that the adult industry grew through the down turn and remains to day a major technology driver (so much so that USAToday wrote an article on adult tech recently).

Adult SEO: Don't Pull Up Limp in a Hard Market...
Adult SEO: Don’t Pull Up Limp in a Hard Market…

Search optimization of adult sites poses interesting SEO problems – they’re often image heavy/text light, the competition is fierce for certain terms, Google seems to impose a PR cap on adult themed sites, and the trust-based network makes link exchanges difficult for newcomers.

A recent thread at SEOChat offers insight into these issues, and presented some interesting solutions to SEOs optimizing sites for practitioners in this specialized industry.

This alleged PR cap interested me – the posters offered largely anecdotal evidence, though “ClickyB” pointed out that “the root pages of the google directory categories all have pr9 except the “Mature” (adult) category, which is hidden on the directory home page and has a pr6.” He hasn’t seen adult sites with a PR higher than 7.

The same poster also mentioned that getting links within the adult industry is much easier if you’re already networked (an obvious observation, but there are apparently many in the adult industry who haven’t started any SEO campaigns). Be careful which neighborhoods you’re linking into though – be sure first that their country’s legal restrictions are equal to or greater than your own.

Some sites also don’t have splashpage warnings for underage viewers, another indication that they are unscrupulous and may be a part of a bad link neighborhood. Many adult site/network operators use blacklists to decide who to link to. One poster offered this site as a way of checking out potential link partners: http://bl.usefulscripts.com/blocked/.

Site tours, ClickyB said, must also contain optimized text. Many adult site owners don’t realize this.

Directories, as in other industries, give adult sites both excellent links and possibly some traffic. “There are hundreds of good directories offering permanent listings on categorised pages – thus good quality backlinks – in exchange for a decent reciprocal link,” said ClickyB.

TGP (thumbnail gallery post) sites, which offer short-term links, are best used for immediate traffic building rather than link building. “LilOptimizer” questioned the viability of running tgp sites, which are often pushed on those wishing to enter the adult website industry. “I was seeing conversion rates of 1:100,000 for thumbnails. I guess if you really hustled, and someone else paid for the bandwith you’d have some sort of chance.”

“Ledfish,” to counter the assertion that adult webmasters are adept at high risk seo techniques, said, “Most… …pay so little attention to SEO that they wouldn’t know the difference between black-hat and white-hat. The search engines just are not going to provide the high traffic you need to succeed, so most don’t waste their time with the effort required to employ black-hat techiques.”

One thing to consider if you’re optimizing some of your images for a Google image search is that you should put dashes in between the keywords with which you’re titling them. Check out How To Optimize Your Images For Image Search for more advice.

Thanks to SEOChat for the SEO for Adult Content Sites thread. Be sure to check it out for the complete discussions.

Garrett French is the editor of iEntry’s eBusiness channel. You can talk to him directly at WebProWorld, the eBusiness Community Forum.

Search Optimization For Adult Sites
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  • http://www.bulgariasfinest.com Jim Lawlor

    For porn, gambling and pharma sites seo is certainly a challenge

  • http://www.giftexposure.co.uk Dave

    So much so that many provider steer clear of them

  • http://www.business-sale.com Chris

    Top notch providers will do well on adult websites, the on page issues are easy its the off site stuff that is challenging

  • http://www.yuvutu.com Steve

    If you spam the internet, goole will penalise you. the trick is to right relevant content with links that wont get deleted by the websmaters

  • http://www.the-little-things-in-life.co.uk Peter

    Paid links is the only way forward for these sites

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    Is verry hard to get relevant links for adult site and for this reason there are a lot of link farms and there are a lot off them ranked well :(

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    Getting links for adult sites is very hard to do anyone with a good adult site will only trade traffic links not hard links and most of the top 10 for the high traffic keywords in the search engines will not reciprocate links or have weird requirements in order to do so, like putting there link on the front page of my website while they bury the link on a subpage.

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    Thanks for the great post Garrett French :)

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    We’re actually building up our publisher network right now. It’s true that most of the adult world is image heavy and so we feel we offer a great way to get some quality backlinks. Check us out and let us know what you think of the site. Thanks!

  • http://www.sextoyssexmovies.com Eve

    With so much competition for only a handful of words it would make sense for any newbie SEO to try for another industry other than adult in my opinion.

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    Seo for adult websites are very hard, SEO is constantly forced to use techniques borderline.

  • http://www.nextotnakedonline.com Nali Techlog

    This post has some very valuable points about adult SEO. I persoanlly am just starting out and i find it extremely difficult. I am looking at free directories however i never know if they post my link etc…

    just very time consuming…


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    Great post. As a newcommer to this field and to SEO, I have found the challenges that are faced are slightly different to that of ‘mainstream’ sites. A lot of the sites as mentioned employ shady SEO which means for link building, you needto be creative.
    That said I enjoying the challenge, though it has just begun.

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