Search Neutrality Before Net Neutrality

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We have an intrinsic and well-supported mistrust of the major broadband providers in the telecom and cable industries. It has been suggested search engines need just as much scrutiny.

Search Neutrality Before Net Neutrality
Search Neutrality Before Net Neutrality

The assumptions of fairness assigned to search engines and their algorithmic work have come about because we believe computers act as the ultimate neutral arbiter of rules. Programmers and administrators have long known computers give back what has been given to them, no more and no less.

Nemertes Research president and chief research officer Johna Till Johnson thinks Google gets a lot more benefit of the doubt than it deserves. Her NetworkWorld article on Google and net neutrality suggested that Google has parlayed this way of thinking about computers into a mindset where only Google can truly judge neutrality:

On Planet Google, what

Search Neutrality Before Net Neutrality
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  • http://www.searchenginehonesty.com/ Igor2

    You have it exactly right. Functionally, lack of search neutrality has the same effect as lack of net neutrality, but is more insidious because people don’t think of search engines as “editorial” in nature. Al Gore, who happens to be a major Google investor and advisor, is very outspoken in favor of net neutrality but strangely silent about search neutrality. Read about this at http://www.searchenginehonesty.com/net_neutrality.html

  • http://umibozu.net Marc


    Search engine have full power over what you see and don’t, the only way to have search results that are objective is to use user’s feedback and a voting system that reveals true interesting content from marketed information.

    I attempted to address this problem by pulling together a pilot:


    Basically, it uses most common web engines to pull together some results, that can then be refined by the users (results can also be suggested by the users).

    Hope it can be useful, let me know what you think about it,


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