Scripps Forms Partnership With How-To-Video Site

    October 5, 2009

Scripps Networks has partnered with how-to-video site 5min on a content and advertising agreement.

Under the agreement, Scripps whose properties include HGTV and the Food Network, will syndicate its video on 5min. Scripps will also sell advertising on 5min home and food categories. Additionally, 5min will provide videos from its library to Scripps online properties.

Ran Harnevo, CEO of 5min.
Ran Harnevo
CEO of 5min.

The 5min library has more than 100,000 how-to lifestyle videos. By working with 5min, Scripps aims to extend the audience for its online content through contextual distribution across the 5min network of home and food sites. Scripps says the partnership will allow it to increase it s exposure well providing a new source of views and revenue.

"It is increasingly difficult for advertisers to reach large and relevant online audiences in a meaningful way because they are spread across the Web," said Ran Harnevo, CEO of 5min.

"For major media companies like Scripps, 5min’s value is real and immediate because we can extend their reach instantly while providing their advertisers with new avenues for delivering contextually relevant ads to large audiences of engaged online prospects, wherever they are."

Scripps says its partnership with 5min will allow advertisers to reach engaged and targeted audiences. 5min syndicates its short instructional videos to hundreds of sites reaching over 250 million unique monthly visitors.