Schmidt: Mobile Ad Revenue To Outdo Traditional Types


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About once a month, Google comes up with some neat new feature for mobile phones.  It’s never much compared to certain search and mapping innovations, and the things tend to receive little notice from any mainstream audience.  But Eric Schmidt is still betting on mobile in a big way.

You know how Google focused on the search market before all others, and its $158 billion market cap is based on a foundation of search and online advertising?  Never mind all that.

Eric Schmidt
 Eric Schmidt

Schmidt told Jim Cramer, "We can make more in mobile than desktop eventually.  The reason [is] because the mobile computer is more targeted.  Think about it: you carry your phone everywhere, it knows all about you.  We can do a very, very targeted ad.  Over time, we will make more money for mobile advertising."

A key point in understanding Schmidt’s prediction might be knowing how he uses the word "eventually."  In the CEO’s mind, it could be something that applies to when he’ll check out a new restaurant.  Or it may better describe how soon the sun will burn all liquid water from the Earth’s surface (give that one billion or so years).

Ah, well.  Regardless, credit goes to MG Siegler for the interview transcript.

Schmidt: Mobile Ad Revenue To Outdo Traditional Types
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    That’s why Google launched it’s open source platform called Android. Android levels the playing field for cell phones becaue the mobile os acts like your laptop or pc. Most cell phone carriers use their own OS for cell phones which make it harder for advertisers to place adds on mobile websites.

    Later on this year they should be releasing the mobile OS Android on T-mobile phones. Personally I’m a fan of the windows mobile platform, but I would like to have the same functionality on my cell phone as I do my laptop.

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