SAP recently announced the SAP ERP Foundation Extension, which it describes as “an integrated and comprehensive modering offering” that lets companies new to SAP implement a system optimized for their specific needs.

The company made the announcement at a customer conference in Sao Paulo.

The extension is based on its established ERP application, which is optimized for use with SAP HANA.

“Powered by SAP HANA and enhanced with application innovations in mobile, analytics and cloud, SAP ERP Foundation Extension spans mission-critical core processes — such as finance, human resources, IT management, manufacturing, procurement, sales and service and compliance — and can be deployed flexibly on premise, in the cloud or in a hybrid model,” the company says. “To help accelerate business productivity and efficiency, it offers industry best practices, unparalleled integration tools, role-based controlled access and extensions for basic business processes via cloud, analytics and mobile solutions.”

There’s a new report out from ZDnet indicating that organizations are increasingly integrating CRM and ERP product, looking at more hybrid environments.

“In the new business economy, innovation matters,” says Chakib Bouhdary, executive vice president, Industry Solutions and Customer Value at SAP. “SAP ERP Foundation Extension is an extended offering designed with the power of SAP HANA, the beautiful usability of SAP Fiori and analytics and mobile integrated into one platform — a complete rapid-deployment solution.”

“This is one of the most sophisticated ERP offerings in the market run by SAP and its partners across the world,” he adds. “This is another example of SAP innovating and driving high value for our customers as never seen before.”

SAP’s offering comes with the SAP Business Objects, SAP Access Control, SAP Fiori, SAP Cloud for Sales, SAP NetWeaver, SAP NetWeaver Single Sign-On and SAP Hana apps.