Samsung Disavows “Wake Up” Flash Mob CampaignBy: Shaylin Clark - April 27, 2012
You may recall that yesterday we ran a story about a flash mob that showed up outside an Apple Store in Australia. The group, dressed all in black, stood outside the store chanting “Wake Up,” holding black signs that said “Wake Up,” and arrived in a black bus with “Wake Up” emblazoned on the side.
Interestingly, the group gave no hints as to what they were protesting or why. There was no indication of who, exactly, they wanted to wake up, nor what they wanted them to wake up from. A little digging by Mumbrella apparently linked the group to Samsung and the upcoming launch of its Galaxy S III smartphone.
Samsung has a history of taking potshots at Apple fans in its advertising – even comparing them to sheep as recently as this week – so nobody had much trouble believing that they were behind the “Wake Up” campaign.
Now, though, it appears that they might not have been behind the protest after all. According to SlashGear, Samsung has denied that they were responsible for the flash mob. According to a representative of Samsung, “Samsung Electronics Australia has nothing to do with the ‘Wake-Up Campaign.'”
While its possible that Samsung is just distancing themselves from the campaign, which was generally regarded as a somewhat bizarre marketing ploy, it’s also entirely possible that they really didn’t have anything to do with it. That, of course, raises the question of who is really responsible. As yet no one has said what the group was protesting or why.
In case you missed it yesterday, here’s a video of the protest, which was captured by Nate Burr. Check it out and let it us know what you think in the comments: