Salesforce Marketing Cloud Adds Pinterest Features

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Salesforce just announced that Salesforce Marketing Cloud is now a Pinterest Marketing Developer Partner for Content Publishing with the addition of new tools for Social Studio.

Marketers can use Social Studio to compose, preview, schedule and publish pins across Pinterest accounts.

A spokesperson for Salesforce tells WebProNews, "Because this all happens within the easy to use Social Studio desktop and mobile apps, sharing assets and coordinating content approvals across teams is simple."

Marketers can also add tracking tags for web analytics, marketing automation, and CRM to pins using Social Studio's analytics capabilities, which the company says makes it easy to track how Pinterest content drives web visits and conversions.

You can also review content performance as part of overall digital content reporting and share successful pins with multiple teams and across social networks, Salesforce explains.

"Brands are already seeing that Pinterest is an incredible place for engagement," the company says in an announcement. "In fact, two-thirds of content saved to Pinterest comes from businesses. This means that with the right Pins, brands can connect with customers, develop loyal advocates and even inspire them to take action. Research released by Millward Brown found that 87 percent of Pinners have made a purchase because of Pinterest content and 93 percent have used the platform to plan a future purchase. By providing a platform for brands to naturally engage with Pinners as they actively discover products and services, Pinterest has become an important channel for digital marketing and ecommerce."

Other Pinterest Marketing Developer Partners for content publishing include Ahaology, Buffer, Curalate, Expion, NewsCred, Percolate, Shoutlet, Spredfast, Sprinklr, and Tailwind.

Image via Pinterest

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.