Rumor: Google to Buy FeedBurner?

    May 18, 2007

It’s Friday, which must mean it’s time to crank up the rumor mill to “11″ and get speculative. :-)

Vecosys is reporting from a “very trusted source” that Google is getting ready to buy Feedburner, in order to gain access to their RSS ad network.

The delay in announcing the deal, I am told is solely due to the delay in closing out the DoubleClick deal.

It’s really no more than a rumor at this stage, but it would certainly be a smart move by Google. With more of the web being viewed by RSS readers, Feedburner provides a great platform for advertisers to reach a new audience. In addition, think of all the great data Feedburner is collecting about not only RSS feeds, but web sites in general.