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RSS Spending Grows As Does Email Clicks

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Two studies picked-up by MarketingVOX.

1. JupiterResearch reports 63% of large companies plan to use RSS to syndicate content by the end of the year (compared to just 29% currently).

2. eROI reports increased click-thru rates for email during Q1, compared to a decrease in Q4 of 2005. Weekend open rates saw the biggest improvement.

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Andy Beal is an internet marketing consultant and considered one of the world’s most respected and interactive search engine marketing experts. Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian.

You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.

RSS Spending Grows As Does Email Clicks
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