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RSS Slow to Take Off with Teens

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Forrester just emailed over a new report that says that blogging is booming among North American youth aged 13 to 17 years.

One in five online of these teens now regularly read blogs, and 13% publish their own. This is compared with just 10% and 6% of adults, respectively.

Here’s the rub though. RSS feeds currently suffer from very low awareness among both youth and adults. As you can see from the chart below, the vast majority haven’t even heard of RSS. However, Forrester says adoption is poised to grow rapidly as consumers better understand its use. Education has to play a role in getting more students using feeds. I wonder what the studies in India and China would reveal.

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Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.

RSS Slow to Take Off with Teens
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