Role Reversal: Blogs Start Advertising

    January 6, 2005

In an interesting twist today, MarketingVox [an online blog covering the advertising and media buying industry] rand an ad in the eMarketer newsletter.

The interesting part of this is that MarketingVox is a blog and blogs aren’t known for advertising. Everyone’s talking about ways in which blogs may be able to generate revenue but nobody’s talking about blogs running their own advertising campaigns.

I think its a pretty good sign blogs are maturing. Even though I think we’re at least 12 months away from having a full blown industry in blogs. By that I mean an industry in which advertisers understand how to spend, where to spend and what to expect. Oh yeah, we’d need an industry watchdog as well (it sure as hell ain’t gonna be me).

MarketingVox ran an ad in eMarketer's email newsletter today.  This is an interesting twist on the 'how will blogs make money' front.

Jason Dowdell is a technology entrepreneur and operates the Marketing Shift blog.