Revver Launches New Ad Model

Revver, an online video sharing service, said today it will make impression-based advertising products available to advertisers and content owners this month.

The new ads will be tested in the coming weeks. Revver currently offers a Cost Per Click (CPC) ad product, which pays a user by the number of ad clicks. The company will add Cost Per Thousand ad products, which pay a user according to the number of views, to it service.

"Today, Revver stands alone in the convoluted online video market for offering a simple and effective service that links advertisers with content owners," said Kevin Wells, CEO.

"As the demand for online video advertising continues to grow, we’re building a customizable range of ad products to better meet our partners’ needs."

The new products include pre-roll and post-roll video ads. Pre-roll ads will be no longer than fifteen seconds long. Revver will divide the advertising revenue 50/50 with content creators, and those who share or host others videos can receive twenty percent of the revenue.