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Reuters.com Rolls Out Redesign

Reuters targets business professionals

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Thomson Reuters has introduced a new redesign to Reuters.com in an effort to offer more intelligent content to business professionals.

The redesign has been in the works for the past year according to David Schlesinger, Editor-in-Chief of Reuters.

"This is our redesign, a year in the making. That’s a year of extensive discussions with people like you, our elite audience of business professionals, about what would make the site better and faster and easier to use for you as you drive business activity around the world," said Schlesinger in a welcome post on Reuters.com.

Reuters

The content on the new site has been organized by topics and themes to create online communities, which "adjust as the world’s news  agenda evolves."

"The creation of Thomson Reuters gave us an opportunity to re-evaluate the key areas of focus for Reuters.com," said Alisa Bowen, head of consumer publishing for Thomson Reuters.

"Leveraging professional assets from across the company, the redesign has allowed Reuters.com to evolve into a platform that focuses on building deep business knowledge around key topic areas."

Site features include:

    News in Numbers: visually appealing market data based on relevant
    topic-matter
    Day in Pictures: the day’s news with the use of Reuters award-winning
    photography
    Funds Center: professional Lipper data for an online consumer audience
    Commentary: news with analysis and opinion
    Personalize, Track and Save: create portfolios, follow topics,
    customize tracking
    Unique advertising platforms: introducing contextual targeting and
    point-of-entry packages to target visitors from search engines

In 2010, Reuters plans to redesign its websites in the UK, India, Japan and China, as well as 13 additional local language markets.

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Reuters.com Rolls Out Redesign



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  • Stupidscript

    I’ve been reading Reuters online for several years, and while I can appreciate the reasons and execution of the redesign, I’m not a fan.

    Previously, headlines were included in the section in which they appeared, or with graphics identifying the separate stories.

    Now, there is no indication of in which section each article lives, and the use of a simple list format to display the headlines makes it more difficult to scan the summary. (The graphics helped separate the items. The list format requires more double- and triple-checking of the previous-viewed headlines to pick up where you left off when scrolling down the page … i.e. “did I scroll too far? Nope, there’s that last headline”.

    Lastly, the drop down menus require much greater cursor control to move between sections than the simple left-hand menu did previously, which means you have to think about it more … which means you are worrying too much about technicalities and not enough about the content, which should always be the dominant offering. Also, there is no high-visibility indication of in which section you are, unlike the highlighted left menu item in the earlier design.

    It seems like many big sites (CNN, Salon, etc.) have been adopting redesigns that feature two or three “big” stories at the top, and lists of entries below that. CNN did a pretty good job, requiring a very small learning curve to adapt to it because it is different but fundamentally very similar to the old design, but Reuters’ new design is too big a leap away from its previous incarnation and therefore requires its users to learn an entirely different layout and link structure to find the same stuff they enjoyed before.

    Is this because they are all cannibalizing each others’ creative? Are they all using the same unimaginative design firm? Or are their designs really testing better than they used to? Maybe I’m just getting old, and these new designs speak more to a younger demo.

    [sigh] Time for a nap, I guess.

  • http://www.spxfitness.com Ron

    you made some good observations about the redesign. My first impression was annoyance with the forced advertising, and when trying to click on continue with reuters it just refreshed the advertisement. took 4 times to get around it, and still it took way too long to load. They should allow viewers who sign in to bypass some of the advertising.

    You’re also correct about some of the navigation issues. I do like the clean design though and their video player is nice too. I also think it was clever that they wrapped the advertising as a frame around the video. Even if the viewer wants to avoid the advertising there’s no avoiding it, but it doesn’t interfere with the video and the semi-transparent video player buttons are overlayed on the video allowing more space around the video frame to be used. In this case it’s advertising, but for other website designers it demonstrates how you can make an attractive video player and save space on a homepage.

  • Fred

    The buffoons at Reuters have ruined a wonderful website. I used to visit daily and recommend the site to others. Now it is a pathetic piece of junk that’s unusable.

    I don’t understand this fascination with Web 2.0 (original definition).

    Fire the people responsible for this travesty.

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