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Reuters Snares Content Deal With IHT

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The International Herald Tribune agreed to an ad revenue sharing deal with Reuters that will monetize a new business report from the two news organizations.

Editorial content sharing deals like the one noted by Paid Content could be a more widely seen event. Jeff Jarvis called it "a model for other news organizations to take care of commodity news."

Business news forms the commodity in question here. Paid Content noted the IHT’s agreement with Bloomberg for business content expired, giving Reuters the opportunity to slip in and seal the deal.

"This is more than syndication: buying a piece of content. This is a form of outsourcing – you take care of that so I don’t have do (and so I can concentrate on my real value – hint: local)," Jarvis said on his blog.

That’s a truer statement than Jarvis may realize. Reuters has been a presence in outsourcing writing to places like India.

The outsourcing could apply to other areas. Jarvis cited several brands with strength in reporting on niches – ESPN in sports, People in entertainment – that could fill a publications content while reporters focus on local stories.

Reuters’ agreement with IHT may be a stepping stone toward deals with other publications like the New York Times. "Business by Reuters" launches on January 7th online and in print.

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Reuters Snares Content Deal With IHT
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