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Rethinking Corporate Blogging

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Blogging is one of the best low-cost PR options available, says report.

It is time for business to reconsider the question of blogging, says eMarketer in their report out this week The Business of Blogging: A Review. A growing number of businesses are moving beyond the blogging-as-sales-tool mindset that hindered adoption.

“GM and Sun, notably, are blogging with a one-to-many voice that gives them one of the most low-cost PR options available,” says James Belcher, eMarketer Senior Analyst and author of the new report. “GM and Sun, notably, are blogging with a one-to-many voice that gives them one of the most low-cost PR options available.”

And the one thing companies are learning, often the hard way, is that monitoring blogs is becoming an essential part of brand management.

Sally is the author of Website Content Strategy blog: Information about the shifts in media consumption and the use of
technology in marketing and PR so business can stay in touch with
their rapidly moving audiences.

Rethinking Corporate Blogging
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