Retailers Increasing Paid Search Ads Ahead Of Black Friday

Conversions up for online retailers

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U.S. paid search spend from retailers has increased nearly 37 percent ahead of Black Friday and Cyber Monday, compared to last year, according to a new report from SearchIgnite.

The increase in retailers’ online PPC spend appears to be paying off as the economy bounces back from the recession; the rate at which consumers converted after clicking on a paid search advertisement was up 28.7% and their Average Order Values from online shopping were up 20.7% YoY.

"The increase on search spend among retailers is promising for the state of the search market overall," said Roger Barnette, CEO of SearchIgnite.


"More promising, however, is consumers’ increased Average Order Values and conversion rates. We expect this to be a very strong holiday season for e-commerce as the economy bounces back and consumers increasingly go online to do their shopping."

Other highlights from the report include:

*Spend growth slows on the combined Yahoo/Bing: Retailers’ search advertising spend on the combined Yahoo/Bing grew only 2.2% YoY, down from mid-Q4 2009 when both engines showed more significant increases (47% Bing, 8% Yahoo YoY).

*CPCs are rising for retailers: CPCs are rising. Despite widespread speculation that CPCs would increase specifically on Yahoo/Bing following their integration, CPCs rose most notably on Google (13% YoY), compared with only 4% rise on Yahoo/Bing. 


Retailers Increasing Paid Search Ads Ahead Of Black Friday
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  • Bob

    What Facebook did here was just try their luck and it happened to hit a 20 year old with a FB account at the USPTO. Facebook reminds me of coyotes on crack in California. They come to your yard and they see you and start acting like dogs moving their tail like telling you: “hey my man, listen, listen…I’m a dog, do you have any small animals you don’t need?”. At that time your cat goes “I wanna shit in the box! Don’t send me out there, those things eat pussy!”

    I’m sure trademark won’t get past the dispute part. There are a few sites using the mark already commercially, even before FB thought to exist.

    • Bob

      Sorry, wrong article.

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