Retailer Adds Virtual Shopping Option

Get the WebProNews Newsletter:

[ Business]

Online shoppers looking for a new experience can now visit a virtual 3-dimensional store.

Retailer Brookstone has created a 3-dimensional store with features similar to Second Life along with items that users can purchase. "The 3-D brings that fun part of shopping back. When you go into a physical store, there is that sort of energy around ‘what am I going to find?’ and there’s always that discovery process," Greg Sweeney, a vice-president at Brookstone, said.

The 3-D store creates the look and feel of a real store. Users can go through the aisles and look at products with a mouse and keyboard. Product details can be found by stopping in front of an item. "We think it really appeals to a younger audience for us, a demographic probably 25-40 because of the almost gaming nature of it," Sweeney said.

Sweeney said that shoppers who are familiar with a virtual world will find the experience similar. For new users he said it will take some getting used to.

Brookstone will continue to offer its products in a traditional way, but the virtual store provides another option. "It really helps the evolution of the Internet shopping experience," Sweeney told Reuters.

Retailer Adds Virtual Shopping Option
Comments Off
Top Rated White Papers and Resources

Comments are closed.

  • Join for Access to Our Exclusive Web Tools
  • Sidebar Top
  • Sidebar Middle
  • Sign Up For The Free Newsletter
  • Sidebar Bottom