Response from a Zunester (Microsoft Employee)

    October 30, 2006

One of my favorite employees at Microsoft was David Caulton. His analysis of various things was always interesting.

Here he responds to my post about Microsoft’s Zune. He was the guy who showed off Apple’s iPod in a meeting I was in.

What I mean by conversationality is “will someone who is sitting next to me in the Seattle Airport ask me what that cool new thing I’m wearing is all about?”

The white headphones caused those kinds of conversations. I saw them happen multiple times (I agree that they won’t happen anymore cause white headphones are so commonplace).

If a product causes conversations to happen, then it’ll see more adoption quicker.



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Robert Scoble is the founder of the Scobleizer blog. He works as’s Vice President of Media Development.

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