Requirements For Social Media Press Release

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Chris Heuer and the social media press release working group have released the requirements for a social media release.

Published to the working group’s blog, the requirements dive deep into “the key elements of the Social Media Release that we have identified over the course of our discussion,” Heuer writes in his November 2 post:

    The Social Media Release is intended to make it easier on people to identify and share the most important pieces of information with others around the globe while adding their own valuable perspective and/or editorial. It also takes full advantage of HTML, multimedia and the network effects enabled by the Internet by using structured data via the Microformat, which ultimately increases its findability by interested parties-which is ultimately the driving purpose of public relations and the press release specifically.

Detailed information about a variety of elements are included, such as

  • Tags and keywords
  • Embedded audio, video, and images
  • Company RSS feed
  • Reserved link types

Incidentally, if the topic interests you, there’s a mailing list you can join. You should also give a listen to NMRCast, a podcast featuring Chris, Tom Foremski (who authored the original post that sparked the social media release), Brian Solis, and others involved in the effort talking about the latest efforts to establish a standard.



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Shel Holtz is principal of Holtz Communication + Technology which focuses on helping organizations apply online communication capabilities to their strategic organizational communications.

As a professional communicator, Shel also writes the blog a shel of my former self.

Requirements For Social Media Press Release
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