Kenshoo released some new research looking at search and social advertising spend in Q2, finding that paid search delivered an all-time high click-through rate, and that Facebook ads continue to experience rapid growth.
According to the firm, social advertising volumes spiked as new advertisers entered the market, testing ad solutions and audience targeting methods.
Social ad spend increased 51% year-over-year and 21% quarter-over-quarter, while social impressions increased 13% year-over-year.
Search ad spend increased 25% year-over-year and 2% quarter-over-quarter, while search click-through-rate increased 26% driving a 15% increase in clicks year-over-year.
“The power of paid search and social has never been more evident than it was in Q2,” said Kenshoo CMO Aaron Goldman. "Marketers running search and social advertising through Kenshoo increased their ad spend consistently across both channels and saw revenue rise at faster rates, leading to tangible profit and ROI.”
Kenshoo released this infographic looking at some of its findings:
Kenshoo released a report last month finding that spending on Facebook ads helps the performance of search ads.
On Wednesday, we looked at a report from Adobe finding that search spend in Q2 grew by 9% year-over-year, while Google CPCs saw an increase of 4% year-over-year.
We should learn even more about search spend later today as Google releases its earnings report.
Image via Kenshoo