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Report: Google China Prepared For Big Push

Lots more employees, AdWords incentives

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It may be that the exit of Kai-Fu Lee won’t act so much as a stumbling block as a catalyst for Google China.  A new report indicates that, following his departure, Google China will double its sales staff and offer cash incentives to 100,000 would-be advertisers.

Figures related to the employees remain unknown.  Otherwise, Zhu Shenshen wrote in a Shanghai Daily article, "Under the 50 million yuan incentive program, Google will provide 500 yuan to every new registered customer of Adwards [sic], its popular online search advertising tool."

Those amounts convert to about $7.3 million and $73, respectively, in case you were wondering.

Google seems to be quite serious about getting Chinese advertisers to embrace its AdWords program, then.  While the company’s not giving away tons of cash in the grand scheme of things (Google’s current market cap: $149.5 billion), the fact that it would offer so much money to so many advertisers is undeniably significant.

Looking ahead, it’s easy to guess that Google feels the 100,000 advertisers might represent a sort of tipping point, too, after which others will glob on in an attempt to catch up.

We (along, no doubt, with many analysts and Baidu executives) will keep an eye on the initiative to see how things progress.

Report: Google China Prepared For Big Push
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  • http://www.scotiasystems.com Nick

    Are you sure those figures are correct? 1000 advertisers given $73 each would be $73,000 – not $7.3 Million – which makes the gesture seem even less significant?

    • Doug Caverly

      Should have noticed that, sorry. Thanks for the note. Anyway, the Shanghai Daily article’s now been updated to say that 100,000 advertisers will receive money.

  • http://www.iphonetransfer.org/ IPHONETOCOMPUTERTRANSFER

    That is a good news, thus google may have much more profit in China.

  • http://www.controldatainc.com Collection agencies

    Im not sure how well Google is going to do in china. Chinese will prefer services such as QQ and Bai du which is free is many cases. Its a different ball game in china