Report: Bing Replaces Yahoo as Number 2

But Will it Stay That Way?

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Research reported by StatCounter says that Microsoft’s new Bing search engine has taken over Yahoo for the second place slot in search market share. Clearly, it’s getting a lot of attention since it just launched, so let’s keep this in context.

"It remains to be seen if Bing falls away after the initial novelty and promotion but at first sight it looks like Microsoft is on to a winner," says StatCounter CEO Aodhan Cullen. "Steve Ballmer is quoted as saying that he wanted Microsoft to become the second biggest search engine within five years. Following the breakdown in talks to acquire Yahoo! at a cost of $40bn it looks as if he may have just achieved that with Bing much sooner and a lot cheaper than anticipated."

StatCounter - Bing Takes Second

StatCounter - Bing Takes Second

According to StatCounter, in the US Bing reached 16.28% of market share, with Yahoo at 10.22%, and Google still sitting comfortably at 71.47%. On a global scale, StatCounter data finds that Bing at 5.62% has taken a smaller lead over Yahoo! (5.13%), with Google sitting at 87.62%.

There is no doubt that many people who normally use Google (or even Yahoo) have used a Bing a little within the past week (myself included), but clearly not all of them are going to abandon their Google habits in favor of Bing. It will be very interesting to see how this pans out once the initial hype dies down.

The real question is whether or not Microsoft’s big marketing budget will pay off in Bing usage. Clearly brand is the biggest obstacle Microsoft has been trying to clear for years in terms of search. You can check out a couple of the new Bing commercials here.

Report: Bing Replaces Yahoo as Number 2
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  • Guest

    Yahoo will be surpassed, that is not in question. what people did say is google curses down exact match bing curses up. Is there anything interesting here. think so.

  • Bob

    The only way for Microsoft to catch up to Google is by teaming up with pantyless celebrities. I don’t see no worm called Bing in my awstats.

  • http://www.Itsplayzone.com Johan

    Looks like Bing going to give good competition to google, The only thing make me feel shakky for bing is thier crawlers, as they are slow and still showing old data from websites.

  • http://www.assembly-jobs.com Home Assembly Jobs

    Microsoft did a very good job with their new SE Bing than their previous crap Live Search. I like the way they organize the results. It is very good as a user. Their video and image search is simply awesome.

    Let’s see how users stick with this Microsoft new born baby after their 80 or so million campaign finishes. I’m positive about Bing dominating a certain percent market share but bing ain’t a google killer. They have to do a lot more than organizing. Let’s see how it goes. Time will tell.

  • http://highpointseo.com Denver SEO

    Forget all the emotion attached to your favorite search engine. Most of that has been manipuilated by marketing dollars, so why can’t Bing be a Google killer?
    Microsoft has the reach, the budget and the manpower to make it work, as long as they don’t stumble along the way as they usually do.
    Creating Bing instead of buying Yahoo shows that they finally have some vision and looks like they may have made a strategic move that COULD dent Google’s dominance in search. Only time will tell, but Microsoft has done well with the launch.

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