Reliable Income Streams and Defensible Traffic
A paradox to SEO and Internet marketing is that the less your sites need to rely on search engines the more search engines need to rely on your site, and the more reliable your rankings will be.
Andy Hagans posted a quiz about defensible traffic sources, which is a way of testing how stable your income is. After you have a few years experience on the web, forward income stability becomes far more important than how much you are making from a project right now, especially as you transition from an SEO mentality to a CEO mentality.
Aaron Wall is the author of SEO Book, an ebook offering the latest
search engine optimization tips and strategies. From SEOBook.com Aaron
gives away free advice and search engine optimization tools. He is a
regular conference speaker, partner in Clientside SEM, and runs the