Back in January, at CES, Redox Instant CEO Shawn Strickland said that the service would move out of beta and be open to everyone by the end of March.
And it looks like he's a man of his word. Today, Redbox Instant is officially open to the public.
"Disc + digital for everyone! We’re now open to the public," tweeted Redbox Instant this afternoon.
Redbox Instant, which launched its private beta back in December, costs $8 a month and gives subscribers access to over 4,500 movies (no TV shows yet). There's also a bonus 4 free DVD rentals built in to the monthly price, which pays for over half the fee itself.
Redbox Instant doesn't boast the quantity or quality of content available on Netflix Instant. A recent analysis showed that out of the “first 50″ titles streaming on Redbox Instant, 40 are available on Netflix too. It's not to say that Redbox doesn't bring anything to the table, but it's going to fight to compete with the entrenched services like Netflix, Hulu, and Amazon Prime Instant Video.
Back in February, we learned that Redbox Instant would be coming to the Xbox 360 as a console exclusive. Of course, to access that app you have to be a Xbox Live Gold member.[GigaOm]