Recommended Online Marketing & PR Reading List

At ad:tech last week, fellow PR/new media marketing practitioner and blogger, Rohit Bhargava and I were talking about his new book, “Personality Not Included – Why Brands Lose Their Authenticity and How Great Companies Get it Back”, and he mentioned that I should send him a list of recommended reading for a new bookstore feature he’s adding to his blog.

I thought that was a great idea and with so many smart marketers reading Online Marketing Blog, I’d like to invite you to share a few of your favorite books on the subjects of marketing online, social media and new media public relations.

I’ll start with the list I sent Rohit which includes a few books that are several years old but most are fairly new or soon to be released:

• The Long Tail - Chris Anderson
• Join the Conversation - Joseph Jaffe
• The New Influencers – Paul Gillin
• The Search – John Battelle
• The New Rules of Marketing & PR – David Meerman Scott
• Now is Gone – Geoff Livingston & Brian Solis
• Do It Wrong Quickly, How the Web Changes the Old Marketing Rules – Mike Moran
• Search Engine Marketing Inc – Bill Hunt, Mike Moran
• The Corporate Blogging Book – Debbie Weil
• Waiting for Your Cat to Bark – Jeff & Bryan Eisenberg
• The Eyes Have It – Kevin Lee & Steve Baldwin
• Lead Generation for the Complex Sale – Brian J. Carroll
• Duct Tape Marketing – John Jantsch
• Seth Godin’s “Meatball Sundae – Is Your Marketing Out of Synch?” is scheduled for release in December

You can find and order or pre-order all of these books at Amazon or BN.com.

Do you have a recommended reading list of books for better online marketing and PR? Please share in the comments.

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