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Rebecca Black: The Inevitable Return

She's back, she's bad, she's Black, you're mad...

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Rebecca Black: The Inevitable Return
[ Social Media]

She’s back!!! The girl with the most disliked video ever returns with her next rendition, and much like the “Friday,” it has a bunch of views and bunch of dislikes. Apparently, the new music generation likes to listen to stuff they don’t like, which makes one wonder how bands like the Beatles and Rolling Stones would do in today’s world of instantaneous trend birth and death. Would they even have a chance to enjoy their popularity before a new Rebecca Black song hit YouTube?

It’s doubtful.

Nevertheless, here we are, another Rebecca Black song is in the books and the Twitters and blogs of every color are reacting, giving her the publicity that apparently escaped the would-be next “star” from the ARK Music Factory, Lexi St. George. To wit, the information on YouTube reveals that Black’s second song was uploaded on July 18th, and it already has over 1 and half million views. Meanwhile, Lexi St. George, who actually won a competition to record her song, only has over 200,000 views.

What does this mean? I have no idea, except for the fact that when Rebecca Black does, well, anything, people react. Granted, a great deal of the reaction is for poking fun and disliking her work, but the fact remains, all that attention makes Black a viable celebrity, and like any good marketer knows, she strikes while the iron is hot — or at least is quite good at getting the viral fires burning, even if many of the respondents are there for the laughs.

Anyway, the video in question:


Much like “Friday,” Black’s new song, “My Moment,” is innocuous fluff intended for the same type of person who would follow Justin Bieber’s Twitter account, and there’s not a thing wrong with that. Not every recorded song in history has to be a “Paranoid Android” or resonate with a generation the way Nirvana’s “Nevermind” did.

Is Rebecca Black, or any of that tweeny-bopper stuff for me? Nope, but then again, I’m not the intended audience.

It should be noted I’ve never listened to “Friday” in its entirety either. Normally, I don’t make it past the first 20 or so seconds, but I just had to hear the chorus. Just once. As it stands, this writer’s definitely happier with the new Beastie Boys video that hit the tubes yesterday. Different strokes for different folks, and all that.

Speaking of different strokes, as it is wont to do, Twitter reacted with aplomb to Black’s new video, although, the reaction has led to a question: Rebecca Black is not a trend on Twitter, although, the amount of responses concerning her name far outnumber most of the current Twitter trends. Is Rebecca Black too polarizing to be considered a trend, even for Twitter?

As you can see, the Twitterverse is decidedly mixed on its reaction towards the new song:

Rebecca Black’s new song really isn’t any worse than the usual drivel out there. #upgrade 1 minute ago via web · powered by @socialditto

Just heard Rebecca Black’s new vid, it’s not bad. Better than Friday actually but she’s working for the fame she got from Friday -_-’ 4 hours ago via Mobile Web · powered by @socialditto

I kind of think this is worse than “Friday,” just because she seems pretty conceited. http://t.co/cZPNhVL 4 hours ago via web · powered by @socialditto

Rebecca Black got a new song out ! I like it ! Can’t front Friday was my ishhh 4 hours ago via Twidroyd for Android · powered by @socialditto

Yep. Made it :50 before I had to stop listening to Rebecca Black’s new song. 4 hours ago via web · powered by @socialditto

Rebecca Black is really cute. Her new song isn’t bad. So adorable. ☺ 4 hours ago via UberSocial for BlackBerry · powered by @socialditto

#stfu Rebecca Black … Talking bout being bullied by the world 4 hours ago via Twitter for iPhone · powered by @socialditto

Rebecca Black getting interviewed on the news & she’s talking about being a artist….YEAH RIGHT!!! That’s not music!!! 4 hours ago via web · powered by @socialditto

Rebecca Black’s new song isn’t that bad.. 5 minutes ago via web · powered by @socialditto

she made money? RT @iiQuoteSwag: Rebecca Black donated all the money she got from “Friday” to Japan. Think twice before hating on someone 5 minutes ago via Twitter for iPhone · powered by @socialditto

Granted, it was a little easier to find the tweets that are against the idea of Rebecca Black, but there was some positive, something “Friday” didn’t seem to enjoy much of. Whatever the case, do you welcome your new music overlord or are you waiting patiently for her trend to go the way of the dodo?

Lead image courtesy.

Rebecca Black: The Inevitable Return
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