RealNetworks Targets Apple With New Promotion

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[ Technology]

The company’s new digital music subscription service will give away 25 songs per month.

As reported earlier today on WebProNews, RealNetworks has launched a digital music service, similar to that of Napster. New users of the Rhapsody service will be able to pick 25 songs out of a library of one million tunes.

By offering free downloads, RealNetworks seems to be targeting users of Apple’s iTunes service. But Apple holds a dominant position in the digital music space, and many of its users are iPod or iPod Shuffle owners. Those users tend to be very loyal to the Cupertino-based tech icon.

Of course, many who download music do so as file-swappers. Whether Rhapsody can offer those users enough of an enticement to use the new service remains to be seen.

David Utter is a staff writer for WebProNews covering technology and business. Email him here.

RealNetworks Targets Apple With New Promotion
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