Reaching the Elusive 18-24 Demographic

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College kids spend more hours online.

The media shift is more noticeable in the 18 – 24 age group: between reading articles, visiting MySpace, and checking out video clips, around four in 10 students spend at least 10 hours a week online, according to a study released this week by Experience.

By contrast, just 17 percent said they watch TV more than 10 hours a week, and a mere 1 percent spend 10 hours a week reading magazines or newspapers.

Reaching this group means being online and mobile. Offer content they can subscribe to via feeds and see/listen/read it on a mobile device.

Seen the new Helio? Now college kids can stay connected 24/7 while on the go.

Time to rethink that content strategy.


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Sally is the author of Website Content Strategy blog: Information about the shifts in media consumption and the use of
technology in marketing and PR so business can stay in touch with
their rapidly moving audiences.

Reaching the Elusive 18-24 Demographic
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