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Quick-Draw Your Business Card

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I just returned from a three-day conference for business professionals. There were about 500 in attendance and, as I’m sure you would expect, there was an awful lot of networking going on. In fact, the networking opportunities were one of the stated benefits of this particular event, because in this particular group of people almost everyone was in a position to help everyone else in one way or another.

As I “worked the conference” I exchanged business cards with at least 50 different people. I was absolutely astounded at the fact that, with very few exceptions, each of them had to hunt for their business cards: they looked first in one pocket, then another, or searched through their purse or conference bag. Since people were usually carrying something, they often had to put them down on the floor or on a table as they searched. Then, they would find the cards in a little business card pouch or container, which they then had to open and try to grab a card. It was almost comical. Some didn’t even have any cards with them; they had left them at home, left them in their hotel room, or run out.

What’s wrong with this picture?

Why even have a business card if you can’t produce it when someone wants it, especially at an event where networking is one of the principal reasons you go in the first place?

I hate to pull this very tired expression on you, but it’s true: you only have one chance to create a good first impression. How impressive is it when you can’t produce a business card for someone who may want to do business with you? Or, perhaps worse, to fumble around, searching your person or belongings to find one, creating a mini-disaster area as you set things down (or drop them) while looking? I know what my impression is: this person isn’t very organized. Do you want to leave that impression?

When I leave my hotel room or arrive at any event where I expect to exchange business cards, I put a stack of cards in my shirt pocket positioned just so: when I reach in and grab one then present it, it is readable to the person to whom I’m giving it before they even take it from me. It takes a few seconds of experimentation to get it just right, but it is very impressive when someone asks for your card and, before their words have died in the room, you not only produce one, but it is front-side up, right-side up, and readable. POW! I just made a good first impression.

I also make a point to always put business cards from other people in a different pocket. That way I don’t accidentally pull out someone else’s card instead of my own.

Women can use pockets or compartments in their purses or conference bags. The objective: produce your card within 2 seconds using only one hand, and present it so it’s readable.

Think of yourself as a gunfighter; when someone wants your card, you should be “the quickest draw in the west” and whip that baby out! The look on their faces is usually priceless, and you will have made a great first impression.

“Make More Money and Have More Fun” with your small business! Dave will show you how with his FREE newsletter, or his FREE ‘Min-E-Seminar’: “Secrets of an Actual $5 Million Home Business.” Visit http://www.TheStayAtHomeCEO.com/art.htm to sign-up, for information on speaking services, or for copies of past articles and newsletters. Comments and/or questions are always welcome at 1-800-366-2347 or Dave@DaveBalch.com. (c) Copyright 2002-2003, Dave Balch. ALL RIGHTS RESERVED.

Quick-Draw Your Business Card
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About Dave Balch
"Make More Money and Have More Fun" with your small business! Dave will show you how with his FREE newsletter, or his FREE 'Min-E-Seminar': "Secrets of an Actual $5 Million Home Business." Visit http://www.TheStayAtHomeCEO.com/art.htm to sign-up, for information on speaking services, or for copies of past articles and newsletters. Comments and/or questions are always welcome at 1-800-366-2347 or Dave@DaveBalch.com. (c) Copyright 2002-2003, Dave Balch. ALL RIGHTS RESERVED. WebProNews Writer
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