Qualcomm Picks Up Elata For A Cool $57 Million
Wireless wonder Qualcomm threw out $57 million for British software company Elata to expand its European market.
Qualcomm’s chips and license market controls cell phones based on CDMA, which is the most used in the U.S. In order for them to become a much stronger player in the world market, they need to expand their GSM product line. GSM is mostly what’s used around the world and certainly the dominant force in Europe.
Qualcomm is banking Elata software would help smooth the road for them to strengthen that European market and get more support from various operators.
Qualcomm is anxious to remain competitive in the mobile market and this should help them, particularly as many services like search and chat proliferate the net.
In a Reuter’s story, Gina Lombardi of Qualcomm suggested operators could use Elata to manage phone software based on Brew, a Qualcomm mobile data technology, as well as software based on rival technologies such as Java.
This should make a good move for Qualcomm and strengthen their position greatly in the European market.
John Stith is a staff writer for WebProNews covering technology and business.