Put Your Brand in the Customers’ Hands

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Here are two interesting mobile phone developments that point to marketing opportunity.

Tattoo You: Motorola’s latest offering takes phone customization to a new level. Its free design software lets customers create phone tattoos.

All they need is a set of Avery labels for their printer and some creativity. They can change the skins as often as they like.

Younger consumers craving choice and self-expression will be first in line for this unique accessory, and marketers should add it their list of mobile downloads they offer customers.

Stickin’ It to the Man: Speaking of ring tones wallpapers and self-expression, social activism is coming to mobile phones through Just Cause. Just Cause is a line of mobile phone personalization products, created by Airborne Entertainment. This company is doing some interesting work producing and delivering branded content specifically for the third screen.

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Kevin Dugan is the author of the popular Strategic Public Relations blog. Kevin is Director of Marketing Communications for FRCH Design Worldwide.

Visit Kevin’s blog: Strategic Public Relations.

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