Put Bing Search on Your Own Site

By: Chris Crum - June 10, 2009

There has been a lot of talk about Microsoft’s new search engine Bing for the last couple weeks. I haven’t seen much about Bing site search though.

Considering that Bing’s had a pretty optimistic start, and that a lot of people have even admitted that they can see themselves using Bing over Google, it stands to reason that people may also want to offer Bing search on their own sites (especially sites associated with Bing’s specialties like Travel, health, etc.).

Bing site search

Site owners can choose between the basic search box and the advanced search box. The former displays results on the Bing website, and can either search your site or the entire web. The latter displays results on your site, and searches multiple sites that you specify, the entire web, or applies a Bing Macro.

Macros act like mini search engines that cater to a specific topic. Bing lets you create a search Macro, and automatically generates a home page. Information about creating macros can be found here.

Before you go to include a Bing box on your site, it is probably a good idea to read through the terms of use. Instructions for adding the basic box and the advanced box are here and here respectively.

Chris Crum

About the Author

Chris CrumChris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.

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  • http://pitercentre.blogspot.com pitercentre

    yes..i ‘ ve tried this bing, actually I like especially when watching video..it’s nice, but now i still use google, because google has adsense, but bing has no:)

  • Guest

    I tried google’s custom search and bing’s box mentioned here. I should say I am disappointed with Bing, even before I set it up (at preview level). I tried linking my flickr photostream (in the format flickr.com/photos/user) and searched for a particular keyword (either in the title, keyword or description of a particular image). Google came back with better results. Bing did come back with results, when i gave a random word (that was on a particular photo page). It highlighted the keyword from description. Clicking on it took me to my flickr home page rather than the particular image page (flickr.com/photos/user/123456) while google did.

    Bing said there were “more results” in bing’s page, but clicking on that link took me to bing’s page alright, but it searched the web for my keyword.

    Bottom line: I am taking a raincheck and sticking to google. Site specific search, better luck next time, bing.

  • http://affordablesearchengineoptimizationx.com/ affordable seo

    I’m pretty sure I’ve see this exact same form of declaration in other places, it must be more popular with all the masses.