Facebook has acquired Push Pop Press, and it's going to be quite interesting to see what they do with it.
Push Pop Press created the iPad for Al Gore's book "Our Choice," but it's not book publishing that Facebook is interested in, according to to Push Pop Press. It's the company's publishing technology, which is on display in the Our Choice app - its use o text, images, audio, video and interactive graphics.
Here's Al Gore showing off the app:
In their announcement on the Push Pop Press site, co-founders Mike Matas and Kimon Tsinteris write:
Now we're taking our publishing technology and everything we've learned and are setting off to help design the world's largest book, Facebook.
Although Facebook isn't planning to start publishing digital books, the ideas and technology behind Push Pop Press will be integrated with Facebook, giving people even richer ways to share their stories. With millions of people publishing to Facebook each day, we think it's going to be a great home for Push Pop Press.
Both Push Pop Press and Facebook share a passion for improving the way we share and explore ideas and we couldn't be more excited about what the future holds.
Facebook's statement is: "We’re thrilled to confirm that we’ve acquired Push Pop Press, a startup whose groundbreaking software changes the way people publish and consume digital content. We can’t wait for co-founders Mike Matas and Kimon Tsinteris to get started, and for some of the technology, ideas and inspiration behind Push Pop Press to become part of how millions of people connect and share with each other on Facebook." (via Liz Gannes).
The terms of the deal have not been disclosed.