PubSub, Viacom Affiliate TV Stations in RSS Alert Deal

PubSub and Viacom have inked a deal to integrate PubSub’s RSS alerting technology on all CBS local affiliate news pages.

You can see a sample here on the WCBSTV web site.

The local news sites now have a feature called TrackIt, powered by PubSub. TrackIt is described as “a matching service that tracks topics that matter to you, then notifies you when new content is created that matches your topics.” On story pages throughout the affiliate news sites CBS has sprinkled recommended topics that users can start tracking with a single click. These are added to the TrackIt area at the top-left of every page. They also can be delivered via RSS.

This is very useful stuff. In New York City, where I work, a transit strike is looming. Well, thanks to this new technology, I now have a feed to alert me whenever there’s news on this subject. Even better, users don’t need to know their RSS from their, um, well you get it. (Disclaimer – PubSub at one time was a CooperKatz client.)

Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.

He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.