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Pubcon Boston Day 2

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Lots of great sessions on Wednesday here at WebmasterWorld Boston Pubcon. Unfortunatley, I was only able to attend two of them (one as a speaker) due to a teleconference I did with Bulldog Reporter.

Editor’s Note: In this article, Lee takes a look at the second day of Pubcon in one take. Judging by his content, there certainly was some good information to share. See what you think and share your comments at WebProWorld.


I thought the Public Relations panel in the morning went well. Robin, Lawerence and David all made strong presentations. What I liked best about the session and this is corroborated by feedback I received from attendees, was the diversity of perspectives offered.

Lawrence Coburn offered a small company’s inside perspective of what he called “dumb luck PR” and how to take advantage of that and snowball it. Very cool story actually. Television personality and CNN maven : ) Robin Liss shared her perspective on getting TV coverage. David McInnis gave a rundown on press release optimization and some of the new features available at PRWeb. My presentation covered the notion of applying search engine optimization principles to blog and press release optimization.

This was a great panel and I hope to speak with this group again at the Las Vegas Pubcon. I will either make a summary blog post on the main topics and tools from my PPT later this week.

Shortly after the PR session, I hustled back to my hotel room at the very impressive Hotel Commonwealth, (rooms are bigger than most suites I’ve had) to do a teleconference on Public Relations and Search Engine Optimization with Jamie O’Donnell of SEO-PR and Sally Falkow of Expansion Plus for the Bulldog Reporter’s PR University Audio Conference Series.

There were some big names in Public Relations that paid to listen/participate in this teleconference and I was not sure how it would go since I’d not done one with Jamie and Sally before. However, I think it went really well and I am very appreciative to Jamie O’Donnel for inviting me to participate.

This teleconference offered an impressive amount of detailed information on applying search engine optimization to press releasesincluding keyword research, document optimization, SEO and some unique insights on internet public relations, particularly from Jamie and Sally, that were priceless. I can tell you that public relations firms of all sorts are sizing up how they can take advantage of search engine optimizastion in their practices. The desire for building up in-house expertise in this area is very strong.

After the teleconference it was time to get back to Pubcon where I caught the tail end of the Super Session, “Search Engines and Webmasters” with Tim Mayer of Yahoo, Ramez Naam from MSN, Matt Cutts of Google and Rahul Lahiri from Ask.com. Lots of great info in this session, unfortunatley I did not blog it. Ramez showed some interesting features of Live.com especially the Windows Live Local Virtual Earth preview that lets you drive through city streets and see it first person.

After the super session, it was a short happy hour on the conference floor and then off to dinner at an Irish pub with Christine Churchill, Jill Whalen and Craig. There is simply no substitute for being able to share stories and info with industry veterans and I am forever grateful for the priceless insight from others in the search industry. Especially after a few pints of Guiness!

Thursday is the actual “Pub” con and that’s where all the networking happens at this conference. Should be fun AND productive.

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Lee Odden is President and Founder of
TopRank Online Marketing, specializing in organic SEO, blog
marketing and online public relations. He’s been cited as a search
marketing expert by publications including U.S. News & World Report and
The Economist and has implemented successful search marketing programs
with top BtoB companies of all sizes. Odden shares his marketing
expertise at Online Marketing Blog offering
daily news, interviews and best practices.

Pubcon Boston Day 2
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About Lee Odden
Lee Odden is CEO of TopRank Online Marketing, a digital marketing and public relations firm in Minnesota that specializes in search, social and online PR consulting and training for companies worldwide. Odden has been cited for his internet marketing expertise over the past 10 years by the Economist, Forbes and U.S. News and contributed a chapter to the book, "Online Marketing Heroes" published by Wiley. For the past 5 years he has also been the editor of TopRank's Online Marketing Blog, a Technorati 100 favorite blog and one of the top marketing blogs according to Advertising Age. WebProNews Writer
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