PubCon: Aaron Wall Talks Link Buying Without Getting in Trouble

Aaron Wall knows a thing or two about SEO. He’s been in this game as long as I can remember. He’s the brains behind the hugely popular SEOBook. When he talks about ways of getting links, people looking to increase their search engine rankings should pay attention.

Our own Mike McDonald scored an interview with him out in Las Vegas while attending the PubCon conference. Video of that can be seen below.

As you probably know, Google isn’t very high on people buying links, but there are ways around this without directly "buying" a link. Wall elaborates on this. Three methods highlighted are through:

- Testimonials
– Conferences
– Charity Events

Testimonials will help build credibility (and links). Conferences are good places to network and hand out business cards, which can also lead to links, and charity events will not only reflect a positive image upon your brand, but also drive links (not to mention serve a good cause).

There are actually a number of other methods to "buy" links without being called a spammer. Wall goes into them in this article he wrote a while back.

Stay tuned to WebProNews.com and the WebProNews Video Blog for more coverage of PubCon in Las Vegas.

There are 4 Comments. Add Yours.

Joe
November 13, 2008 at 4:09 pm

Nice interview. I listened closely and, to my ears, Aaron did not offer any ideas on how to buy links without pissing off Google. He mentioned alternative ways to get links that did not involve a purchase. I think buying links is dead under threat of the Google fist.
- Chris Crum
  November 13, 2008 at 4:11 pm
  
  That’s why “buying” is in quotes. Maybe “soliciting” is a better word?
Tony
November 16, 2008 at 2:12 pm

All of this link building talk is beginning to make my head hurt! The old-fashioned way of building a business through face-to-face contact, word-of-mouth, ads in the paper, etc. were so staight forward. With so many people trying to beat the system, out-think Google, etc., it is becoming difficult to figure out just exactly what you should do to gain new cleints. We are, and have always been, a company that believes in honest dealings, high-quality service and value for your dollar. When optimizing our websiite, we want that to show through……but then the question is how do you do that, and still have Google find you…..the rules seem to be chnaging daily.
Stanley
November 17, 2008 at 4:14 pm

Buying of links is a bad habit in the first place.Even the SEOBBOK by Aaron Wall has never adviced anyone to take part in the so called buying of links.What it does is;teaches internet marketers best practice to achieving ecommerce development.

I am a self made "son of Aaron"."I follow and practice best SEO techniques".Please,do not contact me because I am not offering any public SEO services.